Measuring Efforts to Curb Teen Vaping in Idaho
A statewide teen survey for Idaho's KNOW VAPE educational initiative reveals encouraging early results in addressing the state's teen vaping epidemic. Research conducted by Rathbone Falvey found that while 21% of Idaho teens currently vape, those exposed to campaign messaging were significantly less likely to continue vaping. The study established critical baseline metrics and identified key demographic and regional patterns, leading to strategic refinements in campaign targeting, particularly for younger teens and female users who show higher rates of daily use. This data-driven approach demonstrates how targeted educational initiatives can help combat the evolving challenge of youth nicotine addiction.