All team members

Luke Martello, MA

LinkedIn logo

Luke recently graduated from Washington State University with a M.A. in Evolutionary Anthropology. Utilizing his anthropology background to inform product and service design has been a passion of his since he first received his certificate in Design Ethnography as an undergraduate at Boise State University. Outside of academia, he has leveraged his knowledge of ethnography to help a local tech startup and a healthcare district.

Luke is Italian-American and has dual citizenship with Italy. His mother’s foreign exchange program that brought American students to her hometown of Vicenza gave him the opportunity to visit his family there every summer. Currently, Luke studies to become an expert in all things UX and helps coach the Boise State Boxing Club.

Luke’s latest projects include:

  • University brand tracking
  • Usability tests for OTT applications