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Vina Rathbone Falvey

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Vina is a market research entrepreneur with over a decade of experience in the space. An early career spent abroad and working in tech startups led her to the agency world, where she supported clients in project, account and research management roles. Vina then launched Rathbone Falvey Research to focus exclusively on qualitative and quantitative research. Vina has a bachelor's degree in Art History and Anthropology from Willamette University and has always been fascinated by using research to understand people - specifically their behavior, beliefs, and even their psychological traits. 

Her work at Rathbone Falvey Research revolves around guiding research projects, supporting clients and leading the team of amazing researchers. Outside of work, she loves to travel with her husband, discover new hot springs for a good soak, and be goofy with her two-year-old son.

Vina’s recent projects include:

  • Innovation research for a global pharmaceutical company 
  • Innovation consulting for a regional healthcare system 
  • Tracking studies for several Idaho Universities