Vina Rathbone Falvey

With a decade of expertise in market research, Vina Rathbone has established herself as a trusted voice in research consulting. In 2021, she founded Rathbone Falvey Research (RFR) with a clear vision: to deliver actionable, data-driven insights that transform how organizations make strategic decisions.

Under Vina's leadership, RFR has rapidly grown to serve clients across diverse sectors. Her client portfolio spans from Fortune 500 pharmaceutical companies to Idaho government agencies, venture-backed tech firms, healthcare organizations, marketing agencies, non-profits, and educational institutions. This breadth of experience allows her team to bring cross-industry perspectives to every project.

As a leader, Vina manages a team of analysts who share her commitment to research excellence and client satisfaction. Her collaborative approach ensures that each client receives tailored solutions that address their unique challenges and opportunities.

Vina brings personal investment to her work as an Idaho mother of two young boys. This connection to the local community informs her approach to research involving Idaho's populations and public service initiatives.

At RFR, Vina continues to push the boundaries of traditional research, embracing innovative methodologies and technologies to deliver insights that drive meaningful organizational change and measurable results for clients across the nation.