Rathbone Falvey Research Founder Honored as Accomplished Under 40

Vina Rathbone Falvey recognized by the Idaho Business Review as an Accomplished Under 40 honoree.

Rathbone Falvey Research is proud to announce that its founder and CEO, Vina Rathbone Falvey, has been recognized by the Idaho Business Review as an Accomplished Under 40 honoree for 2024. This prestigious award celebrates young professionals and entrepreneurs in Idaho who exhibit exceptional leadership, innovation, and excellence in their respective fields.

Rathbone Falvey founded Rathbone Falvey Research in 2021 as a self-funded, full-service market research firm providing qualitative and quantitative research consulting services. These include surveys, polls, focus groups, evaluation research, research consulting, and strategy development. She also opened Boise's premier focus group facility, a state-of-the-art research center in downtown Boise offering full-service focus group capabilities with a blind observation room.

Under Rathbone Falvey's leadership, Rathbone Falvey Research has established itself as a trusted partner for prestigious Boise marketing agencies, global healthcare companies, venture-backed and private equity-owned tech firms, a Fortune 500 pharmaceutical company, regional payors, Idaho government agencies, local and national non-profit organizations, national political polling firms, and institutions of higher education.

The Accomplished Under 40 recognition underscores Rathbone Falvey's unwavering commitment to excellence and her vital contributions to Idaho's business landscape. Her achievements are made even more remarkable by the recent addition of her second son, born in April, to the family she shares with her husband, Patrick Falvey, the managing partner of AppEvolve, a West Coast-based AWS Partner and software development company.

This award is a testament to the collective efforts of the entire Rathbone Falvey Research team and their dedication to delivering valuable market insights and data-driven strategies to clients. As the company continues to grow, it remains steadfastly committed to pushing boundaries, driving innovation, and fostering success for businesses in Idaho and beyond.