Enhance your Competitive Toolbox with Whole-Story Research
Whole-story research: a well-crafted blend of hard data and humanistic detail
It’s no secret that the short term vacation rental business has grown exponentially over the last decade, with a wide spectrum of new and seasoned participants. From the single homeowner looking to rent out an empty room for a weekend, to large multi-property conglomerates managing vacation homes across the country, all players in this industry are facing increased regulation. Battles are heating up over the pros and cons of vacation rental businesses and their socio- and economic impacts on the neighborhoods in which they exist.
The layers to these stories are deep, and while it may seem easy to blame vacation rentals for the problems occurring in a market - the various positive impacts on economies and livelihoods cannot be dismissed. Advocates for the short term rental industry are waging battle against misinformation and are looking to arm themselves with unbiased facts and whole-picture truth telling.
A large proponent of information sharing and advocacy is Rent Responsibly - a community building and education platform for local short-term rental alliances. CEO Vina Rathbone Falvey was recently a guest on the Rent Responsibly podcast, hosted by Dana Lubner. Check out this episode (links below) where they discuss an important use case for research, and how to blend hard quantitative data and humanistic qualitative data to create more engaging and effective research deliverables.